Kartikeya Awasthi · GTM Strategy & Demand Generation. Strategy Brief, 2026 Prepared for Enterprise Marketing & Revenue Leadership
Marketing Strategy, Demand Generation and AI-Led Marketing. Open to Senior Director / VP Engagements

Marketing strategy, engineered with AI at the core.

I build the strategy, the demand engine, and the AI systems that run it: content, campaigns, tooling, and pipeline, for enterprise teams across BFSI, Insurance, and Healthcare.

12+ Yrs GTM & Marketing Leadership
MBA Marketing, NMIMS Mumbai
B.Tech Mechanical and Automation, GGSIPU Delhi
CII National Gold & Silver: AI / Industry 4.0
Exhibit 1.0 · Executive Summary

A marketing strategist who treats AI as core infrastructure, not an add-on. It shows up across content, demand generation, tooling, and operations, not only in revenue reporting.

Currently building the AI Marketing function at Pyramid Consulting from the ground up across a three-brand enterprise portfolio (Pyramid, Celsior Technologies, Genspark), spanning AI-assisted content operations, workflow automation, and demand-tool development. Prior mandates span TAM/SAM definition and 15-person team leadership (FCI CCM), 0-to-1 marketing builds (WalkingTree/Qritrim), and multimillion-dollar RFP strategy for BFSI and Healthcare clients (EY).

14
AI-led demand tools designed across BFSI, Insurance, Healthcare and cross-industry IT
15
Marketing team members led as Global Strategy & Marketing Head, FCI CCM
+70%
Inbound growth built from a zero-person marketing function, Qritrim Inc.
12
Years building marketing functions across BFSI, Insurance, Healthcare and IT services
Sector Experience
BFSIInsuranceHealthcareIT & Managed ServicesStaffingConsumer
0
Enterprise accounts reached, Q2 2026
24%
Of reached accounts at $1B+ revenue
4.5%
Reply rate, vs. 3.4% 2026 benchmark
$7.1M
Base-case influenced pipeline
Modelled, not booked revenue
Exhibit 2.0 · Areas of Practice

Strategy, execution, and the AI layer connecting them

Six practice areas, each backed by portfolio evidence and career record. Click a tile to open the brief.

Exhibit 3.0 · AI-Led Lead Generation Tool Portfolio

Fourteen demand tools, designed to prove the strategy, not just illustrate it

A self-directed body of work applying tool-based demand generation across regulated verticals. Brands shown are fictitious portfolio demonstrations, built to test funnel mechanics and buyer psychology. They are not client deployments.

3.11 · Additional Tool Concepts in Development
Service Desk Automation ROI Calculator
Managed Services / ITSM · VP IT Ops · MOFU–BOFU
GenAI Adoption Readiness Assessment
Data & AI Strategy · Chief AI Officer · TOFU
Business Continuity / Downtime Exposure Assessment
Infrastructure Resilience · CIO / CISO · TOFU–MOFU
Exhibit 4.0 · Methodology

Strategic depth, disclosed at the level of thinking

Five frameworks applied consistently across engagements. Scrub through the sequence below.

Exhibit 5.0 · Professional Record

Escalating scope, from RFP rigor to AI-native GTM

Eleven years, six organizations, one throughline: building the system behind the number.

Dec 2025–Present
Associate Director, Marketing
Pyramid Consulting Inc. (Pyramid · Celsior Technologies · Genspark)
Building the AI Marketing function from the ground up; owns GTM strategy across a multi-brand enterprise portfolio. Q2 mandate: 3,851 accounts reached, ~$7.1M influenced pipeline.
Aug 2024–Dec 2025
Senior Manager, Marketing
Compunnel
Owned full-funnel digital strategy: SEO, content, social, email, and paid, and scaled HubSpot-driven programs against pipeline goals.
Jul 2023–Aug 2024
Senior Manager, Marketing
WalkingTree Technologies
Built the marketing engine from scratch for portfolio startup Qritrim Inc.: 70% growth in inbound inquiries within a year, and CII National Gold and Silver recognition.
Jan 2021–Jul 2023
Global Strategy & Marketing Head
FCI CCM
Defined TAM/SAM, led a team of 15, drove +30% MQLs in six months and +50% database growth in one year via ZoomInfo-led acquisition.
2016–2021
Marketing & Presales Roles
Coforge · Kent RO Systems · EY · TC Global
Built RFP/RFI content for multimillion-dollar bids at EY across BFSI & Healthcare; persona-driven content and global demand gen elsewhere.
Nov 2014–Sep 2016
Associate Software Engineer
Accenture
SAP-SD implementation across supply chain transformation, the technical foundation under the marketing career that followed.
Exhibit 6.0 · Credentials & Recognition

Education and formal recognition

Education
MBA, Marketing Management
NMIMS Mumbai
Education
B.Tech, Mechanical & Automation Engineering
GGSIPU Delhi
Recognition
CII National Gold & Silver
AI-driven Industry 4.0 Solutions, Qritrim Inc.
Exhibit 7.0 · Engagement

The machine your GTM function needs, architected and operated.

Open to Senior Director, VP Marketing, and GTM Consulting mandates across BFSI, Insurance, Healthcare, and enterprise IT services. Based in Delhi NCR, India. Engaged with teams globally.

LocationDelhi NCR, India